Zelle

While at Huge, I worked with seven of the world’s biggest banks to completely reinvent the way people send each other money. As Creative and Brand Lead on the account, I was responsible for building a truly unified brand experience: strategy, naming and design guidelines, app design and development, software integration, brand campaign, social strategy, as well as B2B and B2C marketing campaigns. Partnering with leading banks, Huge helped create from the ground up a brand system, story, and social launch that transformed the way money moves for a whole new audience. Launch efforts led to 59% increase in YOY payments in 2018. Today, Zelle is powering peer-to-peer transactions between millions of people nationwide.