hulu
When Hulu decided to offer live TV, 50 years of traditional television habits and pre-conceptions were set to collide with modern design patterns. Hulu needed a product that was built around the user with deep and meaningful personalization, blurred the lines of Live & VOD, effortlessly spanned an array of platforms, and made finding new to watch a delightful experience.
Launching ACROSS 13 product platforms, the new Hulu shattered patterns traditionally associated with VOD. The result was a deeply personalized visceral & vibrant celebration of the movies and television that each user loves.
Product Campaign
HULU HAS LIVE
SPORTS
National brand campaign launching Hulu’s new live sports offering. Challenging new and existing viewers and sports fans to make the switch to Hulu and cut the cord altogether.
Brand Campaign
Hulu
#WeSeeYou
National brand campaign proving Hulu is more than your typical male-dominated sports package. Women play sports, too. And they play them damn well. These games and achievements go largely unseen in today’s media landscape—but not any longer. Hulu brings you every dunk, ace, goal, cutback, and kickflip as they happen on a new platform dedicated to ladies who rip.
