TWITCHCON 2023:

TwitchCon is the gaming community’s most-loved IRL experience, and Twitch’s most important brand moment of the year. With two 3 day events in Vegas and Paris this year, 60 000 fans from around the world come together to revel in community and gaming culture. As an extension of the brand refresh, we developed a unique, maximalist expression of our brand made with love, for the fans. Our creative platform “Together for real” brought to life the promise of our new community-first positioning, and became a natural extension of our “Together for whatever” global brand platform.